Technical SEO is a really significant step in the entire SEO process. If there are issues with your technical SEO then it’s probable your SEO efforts won’t generate the expected effects.
It’s thus vital to ensure you know what technical SEO is and just how to receive it right.
The fantastic thing is that after you do a technical SEO audit of your website and correct any possible problems, you won’t need to take care of it again.
Within this informative article, you may learn what is technical SEO, what would be the best methods to follow along with the best way to perform a technical audit of your website using our technical SEO checklist.
Table of contents
- What is The Technical SEO?
- Some Important Points for Technical SEO
- Establish a Preferred Domain
- Optimize your Robots.txt – Technical SEO
- Optimize Your URL Structure
- Navigation and Website Structure
- Breadcrumb Menus
- Structured Data Markup
- Optimize Your 404 Error Page
- Optimize your XML Sitemap
- Use SSL to Create Your Website HTTPS
- Website Speed – Technical SEO
What is The Technical SEO?
Technical SEO describes the procedure for optimizing your website for the crawling and indexing period. With technical SEO, it is possible to help search engines accessibility, crawl, translate and index your own website with no difficulties.
It’s known as “technical” since it doesn’t have anything to do with the real content of the website or using website marketing. The chief objective of technical SEO would be to optimize the infrastructure of an internet website.
To comprehend what’s the genuine significance of technical SEO, let us begin with some simple terminology.
Some Important Points for Technical SEO
Now it’s clear that what is technical SEO, let us see what would be the best methods to follow. It is possible to use the listing below to execute your technical SEO audit.
Establish a Preferred Domain
When establishing your website, you want to define your favorite domain name. By doing this you educate search engines about which variant of the domain that you would like to use during the duration of your own website.
Optimize your Robots.txt – Technical SEO
When you’re finished with placing your favorite domain, the next step is to assess and optimize your own robots.txt file.
What is Robots.txt?
Robots.txt is a text file residing in the main directory of your website which gives directions to search engines about which pages of your website they could crawl and increase their index.
Optimize Your URL Structure
The following item on your technical SEO audit checklist would be to revise the URL structure of your website. From the URL structure, we suggest that the arrangement of your URLs.
Generally speaking, as soon as you specify the arrangement of your permanent hyperlink structure, the one thing you’ll need to do would be to optimize your URLs when publishing fresh content.
If you’re using WordPress as your own CMS, you’ll see that if developing a new post, WordPress requires your article name and generates the URL.
Navigation and Website Structure
The structure of a website is an essential SEO variable for a lot of reasons.
Clients are more inclined to keep on a website longer and learn what they need quicker and search engines may comprehend and index a website simpler.
A big mistake most webmasters make is that in their own attempt to optimize their own websites for conversion they forget about navigation and site structure and they wind up damaging their SEO.
A breadcrumb menu is a set of hyperlinks in the bottom or top of a page which enables users to navigate to your previous page (generally the category page) or into the homepage of a website.
A breadcrumb menu serves two chief functions: it helps customers browse a website easily without needing to press the back button in their browsers and it provides a different clue to search engines concerning the structure of a website.
Breadcrumbs are cited as an SEO component in several SEO Guides since they’re highly suggested by Google.
Structured Data Markup
Structured information is gaining increasingly more significance in the past couple of years since it’s heavily used by Google in the Search Results.
Optimize Your 404 Error Page
A 404 page is revealed to the users once the URL they have seen doesn’t exist on your website. Perhaps the webpage had been deleted, the URL has been changed or else they mistyped the URL in their browsers.
Most contemporary WordPress topics have optimized 404 pages by default, or even it is easy to create your 404 page SEO more straight-forwardly by making use of a plugin or editing your theme templates.
Optimize your XML Sitemap
Among the most essential components of technical SEO is XML sitemap optimization.
An XML Sitemap is an XML document which lists all pages/posts readily available on your own website. Apart from their name, in addition, it comprises the printed date and last updated.
Search engines may use the XML sitemap to direct them when crawling a website.
Use SSL to Create Your Website HTTPS
The most recent trend on the web is security. HTTPS is a famous ranking sign and an extra approach to set up the trust with your customers.
After you set up an SSL on your server, your website can be accessed using https rather than HTTP.
In case you don’t have SSL set up the very first thing to do is to contact your hosting provider and ask them to enable SSL in your account then you want to stick to a migration process to activate SSL on your website without sacrificing your rankings.
Adding an SSL is much like adapting to another domain so you’ll need to adhere to the process with care.
Website Speed – Technical SEO
Another known rank sign is website speed. Google is mentioning the value of speed in all their SEO recommendations and research confirm that quicker websites function better compared to slower websites.
Tackling website speed is a technical problem and it involves making changes to your website and infrastructure to find fantastic outcomes.
Your starting point would be to look at your speed using three components: Google page speed, Pingdom tools and Google cellular speed instrument.
The aforementioned tools will provide you with a few recommendations about which you want to change to enhance your speed but as I mentioned above it is a technical problem and you might need to hire a programmer that will assist you. To Learn More about What is Technical SEO and Why Is It Important?